How to Start a Print on Demand Business in 2023?

How to Start a Print on Demand Business in 2023?

The concept of a print-on-demand (POD) is very alluring – anyone can start their own business without having to worry about fulfillment, inventory, or shipping.

Who wouldn’t want to give it a whirl? If blank print-on-demand products don’t scare you and you truly want to try running your own online store in 2023, then this simple step-by-step guide is for you.

As eCommerce continues to grow, the number of digital buyers is steadily increasing, and the convenience of digital shopping reigns supreme, starting a successful print-on-demand business is a dream for many.

With that in mind, let’s look at what POD business model is all about. We’ll explore its benefits, downsides and, most importantly, learn how to start a print-on-demand business without any up-front investment.

Armed with this knowledge, you’ll become a POD business entrepreneur in no time.

Table of Contents

How to Start a Print-On-Demand Business in 2023?

If you want to sell custom products online, print on demand is one of the most powerful ways to do so. The best of all is that it’s easy to start, costs hardly anything, and you can personalize the products you sell, thus gaining an edge over your competition.

Although print on demand can seem tricky at first, anyone can achieve success as long as they are driven to work hard.

If you want to learn how to start a print-on-demand business, just follow these simple steps, and you’ll be well on your way.

1. Pick a Niche

How to Start a Print-On-Demand Business in 2022 - Pick a niche
How to Start a Print-On-Demand Business in 2022 - Pick a niche

A niche is a specialized market segment for particular products. Defining a niche has many benefits – higher profits, reduced competition, and less money spent on advertising.

If you’re not sure what niche you’d like to pursue, start with what you’re passionate about. It can be anything – fitness, camping, grumpy cats, or true crime.

Choosing a profitable niche is one of the most important challenges you will face in your eCommerce journey.

Where should you look for that profitable niche idea? Well, you can start by:

While trying to sell to everyone, you most likely won’t succeed. That’s why identifying your target audience and picking a niche is so important.

If you’d like to learn more, our in-depth article explains how to find the right niche market for your business, what niche marketing strategies are, and gives examples of niche print-on-demand business ideas.

2. Decide What to Sell

With print on demand, there’s an endless array of products that you can customize and sell. It is not only limited to t-shirts, hoodies, or coffee mugs. As popular as these items are, today you can customize and sell:

Whatever you decide to sell, keep your customers in mind. Without doing so, your items will get lost in an overcrowded market. Always stick to your market needs, the products you choose need to make sense for your niche.

These are some of the best places to kick off your research and see what sells:

Never forget to validate your designs – what may seem like an awesome idea in your head, might be completely misunderstood by your customers. The most common way for validating ideas is by sharing designs on social media, online forums, or with your personal network.

If you’re interested in creating a best-selling design from scratch or sites that offer ready-made designs, our in-depth article offers a wide variety of information, resources, and advice, so you can create – or simply buy – your first design with ease.

Also, don’t forget to take a tour on Facebook, Twitter, Reddit, or any other social media platforms to see what people are saying about certain products and niches. If a certain niched-based community is awfully quiet, then it’s wise to pick a one that’s more lively.

Make Your Own Custom Products Today!

3. Create Designs

How to Start a Print-On-Demand Business in 2022 - Create Designs
How to Start a Print-On-Demand Business in 2022 - Create Designs

Although print on demand relies heavily on unique designs, artistic skills are not a prerequisite for success. You don’t have to be an experienced designer to come up with design ideas. Anyone can do it.

Doing your own research and extracting the best ideas from the internet and your social network is a key step in creating a profitable design.

You can draw inspiration from sites like:

A word to the wise – you should only use your research as a starting point to create your own original designs. Never plagiarise a design you find somewhere or claim the work as your own.

If you don’t want to spend your time creating designs, you can always hire a professional designer. However, before you start scouting for talent, make sure that you’ve properly identified your needs.

You can use sites such as:

Never forget to validate your designs – what may seem like an awesome idea in your head, might be completely misunderstood by your customers. The most common way for validating ideas is by sharing designs on social media, online forums, or with your personal network.

If you’re interested in creating a best-selling design from scratch or sites that offer ready-made designs, our in-depth article offers a wide variety of information, resources, and advice, so you can create – or simply buy – your first design with ease.

4. Decide Where to Sell

With Printify, you can easily integrate with some of the world’s most popular eCommerce marketplaces and platforms:

When it comes to print on demand, you can either choose to sell on an eCommerce marketplace or create your own store with an eCommerce platform.

What is the difference? Let’s find out.

eCommerce Marketplace

A place where sellers can list their products for sale – all virtual stores are hosted on a single website.

Usually, these marketplaces are easy to set up and tend to have a lot of free buyer traffic. However, you have less control over your store’s appearance, branding, and content. Additionally, they’re highly competitive and have their own set of rules.

eCommerce Platform

If you have a specific vision, you can use an eCommerce platform to build a personalized website for your products.

With these platforms, you can personalize your store, add additional content, various promotions, etc. However, they’re time-consuming to set up, customize, and require higher costs as you can drive traffic only via marketing.

It is no secret that picking the right sales channel is vital for your success. Although each channel has its own perks, they have their downsides too. Before you decide, make sure to evaluate your business needs and the time and money you can afford to spend.

5. Set Up a Store

How to Start a Print-On-Demand Business in 2022 - Set Up a Store
How to Start a Print-On-Demand Business in 2022 - Set Up a Store

After you’ve done your due diligence exploring sales channels and picking one that’s right for you, it’s time to set up your store.

Although the steps will differ from the platform you choose, it’s often a pretty straightforward process that only requires a bit of patience. Usually, you’ll have pre-built and customizable templates at your disposal. It is much easier to do than it might seem.

You will need to set up all the pages that are relevant to your store:

All of this can take a while, but make sure to do it properly – it’s essential for the success of your print-on-demand business.

6. Pick Your Supplier

When it comes to starting a print-on-demand business, you can’t do without a reliable supplier that will fulfill all incoming orders. The importance of this can’t be overstated, your reputation as an entrepreneur depends on it.

Whatever you aim to achieve, Printify’s mission stays the same – to help merchants make more money with less effort.

Printify’s transparent print-on-demand and dropshipping platform lets people from all walks of life design and start selling custom products without any worries. What’s more, once you make a sale, we do all the heavy lifting – printing, inventory, and shipping.

We work diligently to make sure that you’re getting the highest quality products, best prices, and lowest shipping costs.

100% Free

You don’t need any up-front investment. Anyone can sign up and use our platform for free. You pay for a product only after you’ve sold it.

Seamless Integrations

You can seamlessly integrate Printify with some of the world’s most popular eCommerce marketplaces and platforms.

Wide Range of Products

Our catalog has more than 750+ high-quality products, and we’re continually adding more.

No Minimum Order Quantity

With Printify, you can thrive without any limitations – order as few or as many products as you like.

24/7 Merchant Support

Whatever questions you may have, support teams are always on standby, and they will gladly answer any questions you may have.

With Printify, you’re in the right hands – our service is trusted by over two million merchants worldwide with more signing up every day.

Start Your Own Print-On-Demand Business Today!

7. Set a Price

How to Start a Print-On-Demand Business in 2022 - Set a Price
How to Start a Print-On-Demand Business in 2022 - Set a Price

With print on demand, the amount of profit that you will make depends on how high you set your product retail prices.

Whenever you price your products, here are some things to consider:

With proper product pricing, you’re setting yourself up for success. If you’re curious to have an in-depth look at how it’s done, our handy guide will teach you everything you need to know about price setting.

8. Check the Quality of Your Products

Whenever you plan on starting a print-on-demand business, checking the quality of your products is essential. Unless your products serve their intended purpose well, you’ll have a hard time getting more sales than one. Your customers need to have confidence in your products.

As a rule of thumb, the primary step to maintain the value that customers see in your products is by choosing reliable print providers.

If you want your eCommerce store to have a good reputation, it’s highly recommended to order samples, so you can check the print quality, style, colors, and the whole end product.

9. Market Your Products

How to Start a Print-On-Demand Business in 2022 - Market Your Products
How to Start a Print-On-Demand Business in 2022 - Market Your Products

If you want to get your business off the ground quickly, incorporating some basic print-on-demand marketing strategies can make or break your business.

Your goal is to get noticed, drive traffic to your site, provide them with reasons to buy from you, and convert visitors into customers.

Here are a few ways you can market your business:

10. Monitor Your Digital Store’s Performance

If you want to be – and remain – a successful entrepreneur, you should include in your print-on-demand business plan some ways to measure the effectiveness of your marketing campaigns.

Analyzing your digital store’s performance is important – our handy guide explores a wide variety of eCommerce analytics tools that you can use to better understand how your website is performing so that you can make better decisions and improve your sales.

Frequently Asked Questions

Frequently Asked Questions
Frequently Asked Questions

If you approach it strategically, print on demand can be very profitable. The average profit from print on demand depends on the brand’s popularity, pricing strategy, and quantity sold.

Without having to worry about printing, packaging, or shipping your products, you can focus on building your brand, getting more sales, and scaling your business.

The steps you need to take to create an online store will depend on the platform you choose to work with.

  • To create a store within a marketplace, you can use either Etsy or eBay.

If you’re unsure which sales channel is right for you, our in-depth comparison will help you decide.

As eCommerce continues to grow, print-on-demand products are becoming increasingly popular. Here are some of the best-selling print-on-demand products:

To attract new customers and boost your sales, it’s worth exploring our ever-expanding catalog. We have more than 750+ high-quality products, and we are continually adding more.

As your print-on-demand business begins to grow, you can promote your eCommerce store in these ways:

  • Utilize social media
  • Optimize your store
  • Use product reviews as testimonials
  • Use Google Ads campaigns
  • Run product giveaways

However, the list is not exhaustive, and if you’re interested in marketing your business, our blog offers a variety of helpful advice anyone can benefit from.

Pros and Cons of Print-On-Demand Business

Pros and Cons of Print-On-Demand Business
Pros and Cons of Print-On-Demand Business

As a tried and true way of printing for profit, print on demand has many benefits for a budding eCommerce company. That said, it also has its downsides.

Let’s take a look at some of its advantages.

Easy to Start

You don’t need any extensive entrepreneurial, marketing, or artistic experience. Print-on-demand platforms are interested in having you as their customers – they often offer simple guides and instructions.

No Risk

With print on demand, no investment is required. You don’t have to rent premises, hire staff, or worry about logistics.

No Inventory

Whenever you make a sale, a third-party supplier ships products directly to your customer’s doorstep. You don’t need to keep stock of your merchandise, nor spend money on storage space.

Your Reach Is Global

With the right design, you can attract customers from all over the world – effortlessly sell both locally and internationally.

While the advantages might be swaying you, you should be aware of POD disadvantages.

Little Control Over Quality

While the suppliers always try to do their best, you have limited control over the product quality. The best way to counter this is to order samples, if you’re not happy with the result – switch your supplier.

Longer Production Time

With print on demand, the fulfillment takes a bit longer. The merchandise is printed only after a sale goes through, so it cannot be packaged and shipped immediately.

Lower Profit Margins

Due to the nature of the print-on-demand business model, costs per product will be higher than if you buy in bulk.

Split Responsibility

While the suppliers handle order fulfillment, customers will turn to the merchant whenever there is an issue. The supplier is invisible to customers – it’s your responsibility to right any issues your customer experiences.

Whenever you plan to start your own business, pay attention to details, do your research well, and choose your print-on-demand platform wisely.

Closing Thoughts

When done right, print on demand can be a very profitable endeavor. Due to its many perks, it’s a go-to eCommerce business model for entrepreneurs, artists, and content creators all across the world.

Whether you’d like to start a new business or scale your existing one, print on demand has something to offer for everyone.

Start Your Own Print-On-Demand Business Today!

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  1. Missy D
    February 3

    Just wondering if there is an option to order product myself in bulk to sell at an in person vendor show?

    1. Florence Kingsley
      February 3

      Hi there!
      Yes, you can place a manual order and read more about bulk order options here.

  2. Loreen
    January 29

    Thanks for the information

  3. Jo
    January 20

    Where do I find UK pricing please?

    1. Florence Kingsley
      January 20

      Hi there!
      All prices can be found on our catalog, please see here.

  4. Bhavika
    December 14

    Hi thank you for this information!

    I am writer looking to collect some information to write an article to publish at my “Medium” account. I am really surprised to read this article. I learned here how say your words in a few word. Thank you!

    1. Florence Kingsley
      December 15

      Hi there,
      Happy to hear that!

  5. Six4
    December 11

    How are concepts ideas protected?

    1. Florence Kingsley
      December 20

      Hi there!
      Perhaps a lot of useful information can be found here in our webinars, where some POD experts are sharing their experience, different tips and tricks.

  6. Bernice Moore
    December 16

    I like the tote bags inspirational words on them like (always look up to the sky ) something like this. When can I star my platform.

    1. Florence Kingsley
      December 16

      Hi there Bernice,
      You can open a store any time. Here are some useful articles about it and if any other questions arise, feel free to get in touch with our Merchant Support team via email [email protected] or live chat on your Printify account.

  7. James Parker
    May 26

    I remember once in time when buying a personalised t-shirt would be expensive unless you purchased it in bulk. As technology has become more readily available, services have become widespread and circulated our lives also. I’ve never used Printify myself, but now I’m curious. Do you guys sell business cards curiously?

    1. Naomi
      May 26

      Hi James!

      We are continuously adding new products to our Catalog, however we don’t offer business cards yet. Our team will definitely consider adding this product, thank you!

  8. Jarret Whitbread
    January 21

    Is it possible when using the printify plugin with shopify, to give the power to my customers to customize their own brand, vs me selling a specific brand? Example My store niche is say sports teams and I select a few specific products/colors/etc, but my clients still have the ability to add their own custom logo and text to the T-shirt or Ball cap. Is this possible?

    1. Naomi
      January 22

      Hello Jarret!

      Currently, we do not offer end-customer customization, however you can process custom orders manually by editing items before sending them to production. Here is our guide.
      Let us know if you have any questions!

  9. Rosa
    December 14

    Hello, does Printify work with the Webflow platform?

  10. Joshus
    July 27

    Hello! I was wondering if I needed to set up a corporation or LLC in order to sell shirts using prinitfy?

  11. Ugo
    July 16

    Hi dear. Must I have a website to sell the POD products or can I list them on other online marketplace? If yes , like which ones ? Thanks

  12. Stanley Okaine
    June 25

    Do I need to register my business with the state first?

  13. Jayanth G S
    June 18

    Hello Elina, Hope you’re doing well..
    i have a query… Do i need to register trademark for my brand if i’m selling pod products online..??

  14. Bobbie McCoy
    May 26


    If Printify is free why do you need to buy a premium subscription and how much is it? If you charge the user for T-shirts is that an extra charge?

    1. Elina Stafecka
      May 29

      Hi Bobbie! Printify is 100% free and we charge only when you have a sale. With Printify premium you will have a discount for blank products, so it means you can earn more with bigger profits. – Elina

  15. kira
    May 5

    hi there, is there a way to edit the inside pages of a book ?

  16. Heather
    January 27

    Hi! I am starting a custom designed tote bag business and I wanted to know if I am able to view all available bag options prior to choosing a POD printing and fulfillment service. Am I able to choose any product on the market? I’m looking for high quality bags that come in various colors and sizes.

    1. Elina Stafecka
      January 28

      Heather, thanks for the question! Yes, you can see all the bags on our catalog –

      You can see available base colors, print providers when you click on each product.


  17. maya S
    January 3

    I am wondering if you have integration with Amazon? I am not seeing it anywhere as an option. Is this something you are planning on doing in the future? Thanks.

    1. Elina Stafecka
      January 3

      Maya, thank you for your questions. We are working on multiple new integrations. We can’t mention names yet, but we will keep you updated and notified. 😉

  18. Ray
    December 3

    No Gumroad integration?

    October 25

    how much will it cost me to start

  20. Nicole
    September 26

    I don’t see it as an option and wonder if I’m missing it or if maybe a product you might add in the future would be a good quality yoga mat. I have designs of my own and yoga mats available at Society6 but would love to be able to have my shirts and mats available in the same place.

  21. Natalia
    September 19

    Hey, I JUST need help in shipping setting. I have built a shopify store and offered free shipping to USA. When I connected printify it has been set for free shipping too. Which I don’t want. How can I fix it?

  22. Tony Orlando Little
    August 22

    I have a Character with lots of colors.
    Is there a limit on the amount of colors going on a t-shirt.

    1. Elina Stafecka
      August 28

      Hi, Tony! Unless you use embroidery, there is no specific limitation of colors on a design. But keep in mind – each print provider will have slightly different colors. You can read about it here – .

  23. jazzie
    August 18

    I noticed there are not any real design platform, so you should have your designs ready for upload correct?

    1. Elina Stafecka
      August 28

      Yes, you should have designs ready. But we will publish a new article soon ( next week) – where to get free print designs.

      Best wishes,

  24. Adamos Efthymios
    August 9

    I would like to know if you are paid by the buyer before you execute and deliver the order. What happens if the customer who ordered has a change of mind and does not receive the order? My question is if the customer pays you or us directly?

  25. Laura M
    August 2

    Hi there,
    Some great Info thankyou!
    Any tips on how to actually market the products once the store is up and running?
    It’s hard to find info on that. I don’t have any followings on social media etc and wondering if there’s other ways.

    Appreciate further tips!

  26. James Petrillo
    July 16

    How much money do I have to spend once I’ve designed my T-Shirt? In otherwords, do I have to buy the T-Shirts first, then sell them?

    1. Elina Stafecka
      July 17

      Hi James! No, Printify is free, so you don’t have to pay anything before a real customer purchases a product. You can read more here –

  27. Ayanna
    May 23

    I need help setting up

    1. Phil Brown
      May 24

      Hi Ayanna, maybe this is helpful to you –

      Or you can contact our customer care agents and they will help you – [email protected]

  28. TJ
    May 21

    Where can I find part 2?

    1. Phil Brown
      May 22

      Hey, TJ! We are currently working on Part 2. Is there something specific you want to know? I can suggest some other useful resources.


  29. Incognito Magnance
    May 14

    I wasn’t looking for clothing concepts. I was and am looking for print on demand for board games or card games. I design those. Can you do that?


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